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Brands, take note: Everyone can tell when you’re being supportive vs. when you’re being cringe. In honor of Pride Month, here are the most misguided corporate pride campaigns of all time.
Brands, take note: Everyone can tell when you’re being supportive vs. when you’re being cringe. In honor of Pride Month, here are the most misguided corporate pride campaigns of all time.
Unfortunately, their social media posts just reek of performative allyship.
The entertainment juggernaut drew backlash for using its biennial D23 Expo to announce its upcoming slate of closeted characters.
No one understood why, but for the entire month of June, Ford pledged to tell factory workers to think gay thoughts as they assembled cars.
In retrospect, this rainbow-swirled vanilla filled with chunks of brick and broken glass was very cringe.
Gay teens didn’t really need to pay $60 to get mocked, punched, and thrown in a dumpster during Pride Month.
As expected, nobody cared when CVS announced that in June they’d only donate a little bit of money to antigay legislation.
Passengers were understandably terrified when Delta announced that anyone who identified as part of the LGBTQIA+ community could fly its planes in June.
While the pride shout-out was nice, it probably would have been better to just ignore the whole child labor thing in the first place.
Pretty much says it all.
On June 1, the snack brand’s mascot stepped out of the closet with his husband Brett, only to immediately revert to his previous identity on July 1.
It probably would have been better to not even acknowledge Pride Month than to falsely claim car lube is for gay sex.
In an oddly aggressive Pride campaign, McDonald’s vowed to only serve gay cows during the month of June.
For the entire month of June, $1 of every chicken sandwich purchase went to imprisoning gay youth in conversion therapy.
Any employee who identified as a member of the LGBTQIA+ community was given the chance to renounce their sinful lifestyle to avoid being fired.
Frankly, their silence is deafening.
Every Staples store did the bare minimum and included just one rainbow TI-83 calculator, stapler, and pencil.
In their defense, the rainbow bombs that came out of this pride line did make losing a family member just a little better.
For the month of June, every tweet that had the f-slur included a cute little pride flag